Feis Ile Bowmore Day!

It’s been over 4 years since we first visited Bowmore on Islay. At that time, we were interested in visiting the distillery and touring their production area, as it’s rare that distilleries have their own malting floor. They do! In fact, 25% of their maltings are done on-site. I have a picture of S raking the barley to prove it! We ended up tasting their core range and our lovely tour guide offered to let us taste some of their past releases that weren’t available to buy. We made a HUGE mistake. We declined the offer saying that we only wanted to taste samples that we could buy.

We ended up agreeing that we did not like Bowmore (based on tasting their core range). So, we skipped Bowmore Day in Feis Ile 2022. Since we agreed to try all days last year (2023), we bought tickets to Meet the Distillery Manager (tasting). OMG we were so wrong for discounting Bowmore so easily! When meeting distillery manager David Turner, he was very personable and down-to-earth, and there were several moments where he had us giggling. The selected drams were each amazing, with really cool stories behind them! Some were not available (Manager’s Selection— which was our favourite) but others, including the Feis bottling, were extremely tasty. We ended up buying two bottles of the Anthology (1st edition) and one of the Feis bottles. With our opinions changes, we now loved Bowmore!!

So, this Feis Ile, I was enthused to share Bowmore with our two friends, neither of which were that familiar with Bowmore. The four of us queued at the entrance to Bowmore for about an hour. While doors opened at 10am, a queue didn’t really start forming until about 15 minutes until 10am. As pointed on in my other commentary on Feis Ile days, this seemed to be a recurring pattern. I believe this happens because the distilleries release their bottlings for the week and many have enough bottles to cover the people who make the visit to Islay. There were 3,500 bottles of their Feis expression this year.

Of course, before we go to Feis, we plan a budget and a bottle allocation for the plane. You are allowed to pack 7 bottles per checked in bag. As we had 3 bags, we could plan for 21 bottles, though our budget would probably limit us to less. I read on the Bowmore Feis page the words “Virgin American Oak Barrels” and I was certain “We will not buy their feis bottling.” If we learned anything from Lagavulin 2022, it’s that Virgin Oak is a bit of a letdown. If you search out other bottles aged in Virgin Oak, distilleries (like Deanston) charge a much lower price for these bottles. Taken together, there is an association between virgin oak and lower quality. I didn’t feel like Bowmore Virgin Oak would be worth £200 a bottle. I’ll tell you why I was wrong about Bowmore later on…

We queued at the opposite side of the entrance as we had the 10am tasting and were escorted through the gate promptly at 10am. While most of their Feis Day experiences sell out online in a few hours, they do have a few experiences that you can book day of (first come, first serve) at posted times and prices. For instance, they had cask experience tastings for £20 per person, with three different times and around 10/12 people per time. That surely is one reason to arrive early, and we ended up booking a cask experience in the warehouse.

When entering the distillery, we were allocated a tote bag with swag (this year Bowmore hat) and could choose between driver’s drams or 2 dram tokens. Their free drams, including the 12 year old and a 10 year old travel retail exclusive (interesting!). Then, we sat down for our tasting with the Managers (two- David Turner and Jonathan Fletcher), as both were on the job now with greater responsibilities at Laphroaig.

During the tasting, David and Johnathan talked about some of the ‘geekier’ aspects of production, which I absolutely loved, while we went through the drams. The drams included their feis release, a 23 year old Pork Cask from 1989, the 21 year old Distillery Manager selection (same as last year- we were very lucky!), Anthology 1 and Anthology 2. The 21 year old Distillery Manager selection was still my favourite but all drams were quite lovely. While I was not pleased that the Anthology bottles increased from £425 (Anthology 1 from last year) to £525 (Anthology 2), they were still quite worth the price at their age and profile. I’ll include the tasting notes on that page.

The Doctor and Bunny really enjoyed Bowmore, much like we experienced during last year’s feis. They said it was a pleasant surprise. Not only is Bowmore an excellent whisky, but they are also snazzy marketers and champions for sustainability. A couple we met ended up going on their Aston Martin experience (£800 per person), which now I secretly hope that it becomes something that we will do. I know S balked at the price, but the couple went on and on about how they treat you like royalty, provide you with quality food, and take you through the island and the distillery. The experience says it’s so many hours, but the couple mentioned that it was actually longer, as they experience was truly bespoke and they walked away with a hand-bottled whisky specific to the experience. Rare experience, rare whisky- truly a luxury brand that makes more accessible whisky for connoisseurs like myself.

Beyond the experiences that they cultivate around the brand, Bowmore is leading the way in sustainability. They have a closed-loop cooling system to reduce water usage. At one point, they had to stop production because of a water shortage at the River Laggan (their source). By using this new system, Bowmore has managed a 70% reduction in water usage! They are even trialing low-carbon barley (this is their second year trialing this). This barley doesn’t use ‘fertilizer’ but they have sheep so that fertilization occurs naturally.

After buying our 2 bottles of Anthology 2 and feis bottle (and having David sign them, which he does happily and even pours you an extra dram while he signs them), we left for Ardnahoe as the also have their day same day. I got instant FOMO later, as we heard that they gave away golden tickets to be able to buy a very rare bottle of Bowmore taken from a Mizunara Cask (Japanese oak). Our Neighbors who stay with the Mayor said that this was THE best whisky that they had ever had in their life. Instant FOMO. They tasted this during their feis warehouse experience. While they didn’t get one of the lucky golden tickets, one of the Neighbors went to Bowmore the next day when you could buy this whisky at 5am just so he had a good chance of buying it. They were lucky and ended up taking a bottle home. If you’ve tried this, what was it like??

Anyhow, we did return after visiting Ardnahoe for our Warehouse visit. After checking in, a tour guide led us through some back areas to a caged off area of the warehouse where 3 casks stood. We tasted two of them- a 17 year old Bourbon cask (Heaven Hill Cask) and a 25 year old Bordeaux cask from Chateau Le Grange. I was disappointed that the third was also not to taste, but it was a great price for the experience (£20pp). I will include the tasting notes in that area of the blog. After concluding the tasting, we were left to wander back to the main area (which was a bit confusing). It was getting pretty late in the evening, with Bowmore wrapping things up. We visited the Last Dram tent, where you can buy drams of very special bottles that are gone when they are gone, and then we called it a day.

Overall, Bowmore continues to surprise me with their innovation and mind-blowing expressions. I’m already dreaming about next year’s visit!


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Rum Cask - Did ye try, ye Mate?